From Tradition to a Digital Future
How are strong regional brands born and how do they stand up in the digital world? Come and be inspired by the stories of lovebrands from the Hradec Králové Region that combine tradition, innovation, and modern marketing.
The program will be hosted by experienced moderator Petr Skondrojanis. You can look forward to presentations by Karel Novotný, Otto Bohuš, and Michal Šoulák.
Event Highlights
- current trends in branding and communication
- strong brand vs. the demands of the digital world
- lovebrands of the Hradec Králové Region
- panel discussions
- TOP marketing speakers from the Czech Republic
- networking in a relaxed atmosphere
Target Audience
- Company CEOs
- marketing specialists
- public sector
- creatives interested in marketing and brand building
Program
9:00 AM – 10:00 AM | REGISTRATION, COFFEE, NETWORKING, AND COMPANY EXPO
10:00 AM – 10:15 AM | Opening & Introductory Remarks
10:15 AM – 10:45 AM | BRAND UP CLOSE: QUESTIONS DIRECTLY FOR THE BRANDS
GRUND
JELENÍ LŮJ
OZDOBA
POLSTRIN DESIGN
PRIM
10:45 AM – 11:00 AM | Q&A WITH THE COMPANIES
11:00 AM – 12:00 PM | KAREL NOVOTNÝ (BRAND FAMILY) + Q&A
DO YOU HAVE A BRAND? AND COULD I SEE IT?
12:00 PM – 12:45 PM | LUNCH AND NETWORKING
12:45 PM – 1:15 PM | BRAND UP CLOSE: QUESTIONS DIRECTLY FOR THE BRANDS
FOMA
JORDIS
PETROF
PRIMÁTOR
TŘEBECHOVICE NATIVITY MUSEUM
1:15 PM – 1:30 PM | Q&A WITH THE COMPANIES
1:30 PM – 2:15 PM | MICHAL ŠOULÁK (eBRÁNA) + Q&A
EVERY DAY IS A STORY. HOW TO BUILD A BRAND AND BE SEEN.
2:15 PM – 2:45 PM | COFFEE BREAK
Informal meeting, showcase zone, catering, digital project visualization zone
2:45 PM – 3:30 PM | OTTO BOHUŠ + Q&A
TELESHOPPING, PORNO & BLESK: THE MARKETER’S HOLY TRINITY
3:30 PM – 4:00 PM | PANEL DISCUSSION: NOW LET’S TALK ABOUT IT.
PETR SKONDROJANIS (COCUMA)
KAREL NOVOTNÝ (BRAND FAMILY)
MICHAL ŠOULÁK (eBRÁNA)
ZUZANA PETROFOVÁ (PETROF)
ONDŘEJ PACÁK (POLSTRIN DESIGN)
4:00 PM – 4:50 PM | PRIZE DRAW + NETWORKING
4:50 PM – 5:00 PM | OFFICIAL CLOSING
Who will guide you through the program?
Petr Skondrojanis
COCUMA
He has been dedicated to the labor market, recruitment, employer branding, corporate cultures, and collaboration for 30 years. For 10 years, he has been building the unique selection platform COCUMA, and thanks to thousands of hours of interviews in companies that consciously work with corporate culture as a tool for success, he has also focused on mentoring C-level teams in recent years. Petr Skondrojanis claims that a truly functional and long-term sustainable company, where people do not leave, operates in a mode of balance between relationships and performance, and his long-term theme is the balance of the entire ecosystem, setting cultural and performance standards, and working with the value backbone of companies.
Michal Šoulák
eBRÁNA
A biker and brand consultant who says that building a strong brand is simply a habit. For the last 5 years, he has been working with traditional brands. To understand the reality of Czech industry, he even learned to weld. Today, he leads marketing at eBRÁNA. In his lecture, he will show what traditional companies can take from startup/youthful thinking – and why today it’s not the one with the bigger budget who wins, but the one with an AI-friendly and marketing mindset.
Karel Novotný
BRAND FAMILY
A marketing strategist with more than 25 years of experience who helps brands grow so that people not only truly like them, but above all, so that they are profitable. He believes that such brands have the greatest power today and that we should all strive for them. His portfolio includes the iconic Remoska, Tierra Verde, or the true LOVE brand Růžový Slon.
Otto Bohuš
MASTER OF TEXT
Ignites with words, caresses with sentences, kills with the punchline. For 20 years – as a copywriter, mentor, creator. He brings spark, juice, and a pulse back to sales copy. Shockingly, he uses craft, context, and psychology to do so. He has written a number of books that were never published. The exception is the trilogy Write Like a Copywriter (2013) and the illustrated Orbis Tweetus (2017). He creates copy from flesh, blood, and joy. He teaches students that text is not a decoration, but a living act. He leads toward passion in text, courage in marketing, and pleasure in life.
Partners
Held under the auspices of
The event is held under the auspices of the Smart Accelerator+ project of the Hradec Králové Region I
