The Visitor Experience in the Age of AI
Block I
In the opening section, we will delve into the topic of the visitor experience and its transformations in the digital age. How can artificial intelligence and other technologies contribute to making it meaningful, accessible, memorable, vibrant, and personal?
Together, we will look at museums and galleries through the eyes of visitors and explore the Visitor First approach, which transforms institutions from exhibition sites into providers of experiences and services. We will introduce the results of a visitor experience survey in Czech museums and galleries and demonstrate how these findings helped in the design of AI guides for exhibitions and displays.
Block II
In the second block, participants will walk through the exhibition in the roles of various visitor types, focusing on what is clear to them, what works, and where they encounter obstacles. Through this experience, they will try out what it is like to perceive an exhibition from different perspectives and needs. Using the “pains and gains” user experience design method, we will collectively identify key moments of the visit and its strengths and weaknesses.
After the break, we will expand this view with the perspective of artificial intelligence. We will demonstrate how AI assistants (ChatGPT, Claude, or Gemini) can be used to simulate the visitor’s perspective and supplement feedback, and we will compare this with our own experience.
Who will guide you through the program?
Anna Ulahelová
Designer, researcher, educator
In her work, she combines design, research, and facilitation to help organizations better understand user needs in both physical and digital environments. She has worked at the agencies 2Fresh and StrideXL and has experience with projects across the commercial, non-profit, and public sectors. She collaborated with Cabinet of Wonders on visitor experience research and the design and testing of an application for museums and galleries. In 2019, she completed her doctorate with a publication on graphic designers in Slovakia after 1989 and is the author of the participatory project Living Questionnaire, which was awarded the National Prize for Communication Design.
Lukáš Pilka
Digital product designer
Strategist, innovator, and media expert with experience in both the private and academic spheres. In his practice, he focuses on interactive and communication design, contemporary technologies, new media, and the overlaps of these fields into the world of museums and galleries. His doctorate at the Academy of Arts, Architecture and Design in Prague (completed 2022) focused on the use of computer vision and neural networks for the automated classification and quantitative interpretation of artworks. Lukáš Pilka is also a co-founder of the software company BlueGhost, lectures at universities, and contributes to the media. He is the initiator of the Open Collections project, the creator of the experimental application DigitalCurator.art, and the founder of the Cabinet of Wonders project.
Event Highlights
- presentation of AI possibilities in the cultural sector
- modern-day visitor experience
- experience with AI assistants
Target Audience
- cultural and memory institutions
Partners
Held under the auspices of
The event is held under the auspices of the European Digital Innovation Hub project – EDIH Northeast
