Honest Taste and Responsibility in One
DobroLádovna is an example of a company built on a powerful story, a high-quality product, and clear value for society. They produce jams, caramels, chutneys, freeze-dried fruit, and other delicacies from local ingredients, while simultaneously creating job opportunities for people for whom mainstream employment may be difficult to access.
It was this combination of honest craft, entrepreneurship, and social impact that caught our interest from the very beginning. In DobroLádovna, we saw a brand with the potential to grow not only commercially but also as an inspiring example of responsible business.
First Encounter with Business Through the Eyes of Investors
One of the first steps of our cooperation was DobroLádovna’s participation in the Investor Day at the University of Hradec Králové. The company had the opportunity to present its story, products, and future direction to investors and experienced experts from the field.
For DobroLádovna, the Investor Day at UHK was an opportunity to verify how its brand and vision are perceived outside of daily operations.
Such feedback is very valuable for a growing company. It helps identify strengths, reveal areas for further development, and look at one’s own business with greater perspective.
AI as a Practical Helper in Marketing
Another topic that naturally opened up during our cooperation was marketing and the use of artificial intelligence. DobroLádovna participated in the networking event AI in Marketing, where they could be inspired by specific examples of using AI for content creation, customer communication, and brand management.
We followed up on this interest with specific support. We enabled the company to complete an internship focused on AI in marketing in cooperation with YDEAL. The goal was not only to introduce new tools but to show how they can be used directly in DobroLádovna’s daily practice—when planning communication, creating texts, working with social media, or finding new ways to reach customers.
A Story Worth Showing
DobroLádovna also participated in the filming of a promotional video for EDIH services. Thanks to this, its experience became part of a broader story about how digitalization, new technologies, and expert support can help even smaller companies, social enterprises, and brands with a strong regional identity.
The video also shows that digitalization does not have to be a distant topic only for technology companies. It can be a practical tool even for a business based on manual work, quality ingredients, and a personal approach.
Next Step: Acceleration Voucher
The existing cooperation can now be followed by the utilization of financial support in the form of an Acceleration Voucher. This could help DobroLádovna in further development, for example, in the areas of marketing strategy, commercial setup, brand strengthening, or preparing the company for further growth.
From our perspective, this is a natural continuation of the cooperation. DobroLádovna has already shown that it has the desire to learn, utilize new opportunities, and think strategically about its business.
Josef Lochman
Digitalization Consultant
Support that Follows the Real Needs of the Company
The cooperation with DobroLádovna is a prime example of how meaningful business support does not have to take just one form. Sometimes it is about the opportunity to present to investors, other times about connecting with experts, a practical internship, marketing support, or help with the further development of the company.
DobroLádovna is a brand with a strong foundation—an honest product, an authentic story, and social impact. Our role is to help it seize opportunities that can strengthen this foundation and open further paths forward for the company.
