{"id":5646,"date":"2026-05-18T13:02:58","date_gmt":"2026-05-18T13:02:58","guid":{"rendered":"https:\/\/www.plusinovace.cz\/akce\/lovebrands-of-the-hradec-kralove-region\/"},"modified":"2026-07-03T08:57:35","modified_gmt":"2026-07-03T08:57:35","slug":"lovebrands-of-the-hradec-kralove-region","status":"publish","type":"udalosti","link":"https:\/\/www.plusinovace.cz\/en\/events\/lovebrands-of-the-hradec-kralove-region\/","title":{"rendered":"Lovebrands of the Hradec Kr\u00e1lov\u00e9 Region"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">From Tradition to a Digital Future<\/h2>\n\n<p class=\"wp-block-paragraph\">How are strong regional brands born and how do they stand up in the digital world? Come and be inspired by the stories of lovebrands from the Hradec Kr\u00e1lov\u00e9 Region that combine tradition, innovation, and modern marketing. <\/p>\n\n<p class=\"wp-block-paragraph\">The program will be hosted by experienced moderator <a href=\"https:\/\/www.linkedin.com\/in\/skondr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Petr Skondrojanis<\/a>. You can look forward to presentations by <a href=\"https:\/\/www.linkedin.com\/in\/novotnykarel\/\" target=\"_blank\" rel=\"noreferrer noopener\">Karel Novotn\u00fd<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/ottobohus\/\" target=\"_blank\" rel=\"noreferrer noopener\">Otto Bohu\u0161<\/a>, and <a href=\"https:\/\/www.linkedin.com\/in\/michal-soulak\/\" target=\"_blank\" rel=\"noreferrer noopener\">Michal \u0160oul\u00e1k<\/a>. <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"881\" height=\"1024\" src=\"https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/05\/lovebrandy_pozvanka_2-loga-881x1024.jpg\" alt=\"\" class=\"wp-image-3614\"\/><\/figure>\n\n<h2 class=\"wp-block-heading\">Event Highlights<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>current trends in branding and communication<\/li>\n\n\n\n<li>strong brand vs. the demands of the digital world<\/li>\n\n\n\n<li>lovebrands of the Hradec Kr\u00e1lov\u00e9 Region<\/li>\n\n\n\n<li>panel discussions<\/li>\n\n\n\n<li>TOP marketing speakers from the Czech Republic<\/li>\n\n\n\n<li>networking in a relaxed atmosphere<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Target Audience<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Company CEOs<\/li>\n\n\n\n<li>marketing specialists<\/li>\n\n\n\n<li>public sector<\/li>\n\n\n\n<li>creatives interested in marketing and brand building<\/li>\n<\/ul>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:2rem;padding-right:0px;padding-bottom:2rem;padding-left:0px\">\n<h2 class=\"wp-block-heading\">Program<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-modra-color\">9:00 AM \u2013 10:00 AM<\/mark> | REGISTRATION, COFFEE, NETWORKING, AND COMPANY EXPO<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-modra-color\">10:00 AM \u2013 10:15 AM<\/mark> | Opening &amp; Introductory Remarks<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-modra-color\">10:15 AM \u2013 10:45 AM<\/mark> | BRAND UP CLOSE: QUESTIONS DIRECTLY FOR THE BRANDS<\/strong><br\/>GRUND<br\/>JELEN\u00cd L\u016eJ<br\/>OZDOBA<br\/>POLSTRIN DESIGN<br\/>PRIM<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-modra-color\">10:45 AM \u2013 11:00 AM<\/mark> | Q&amp;A WITH THE COMPANIES<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-modra-color\">11:00 AM \u2013 12:00 PM<\/mark> | KAREL NOVOTN\u00dd (BRAND FAMILY) + Q&amp;A<\/strong><br\/>DO YOU HAVE A BRAND? AND COULD I SEE IT? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-modra-color\">12:00 PM \u2013 12:45 PM<\/mark> | LUNCH AND NETWORKING<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-modra-color\">12:45 PM \u2013 1:15 PM<\/mark> | BRAND UP CLOSE: QUESTIONS DIRECTLY FOR THE BRANDS<\/strong><br\/>FOMA<br\/>JORDIS<br\/>PETROF<br\/>PRIM\u00c1TOR<br\/>T\u0158EBECHOVICE NATIVITY MUSEUM<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-modra-color\">1:15 PM \u2013 1:30 PM<\/mark> | <strong>Q&amp;A WITH THE COMPANIES<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-modra-color\">1:30 PM \u2013 2:15 PM<\/mark> | MICHAL \u0160OUL\u00c1K (eBR\u00c1NA) + Q&amp;A<\/strong><br\/>EVERY DAY IS A STORY. HOW TO BUILD A BRAND AND BE SEEN. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-modra-color\">2:15 PM \u2013 2:45 PM<\/mark> | COFFEE BREAK<\/strong><br\/>Informal meeting, showcase zone, catering, digital project visualization zone<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-modra-color\">2:45 PM \u2013 3:30 PM<\/mark> | OTTO BOHU\u0160 + Q&amp;A<\/strong><br\/>TELESHOPPING, PORNO &amp; BLESK: THE MARKETER&#8217;S HOLY TRINITY<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-modra-color\">3:30 PM \u2013 4:00 PM<\/mark> | PANEL DISCUSSION: NOW LET&#8217;S TALK ABOUT IT.<\/strong><br\/>PETR SKONDROJANIS (COCUMA)<br\/>KAREL NOVOTN\u00dd (BRAND FAMILY)<br\/>MICHAL \u0160OUL\u00c1K (eBR\u00c1NA)<br\/>ZUZANA PETROFOV\u00c1 (PETROF)<br\/>OND\u0158EJ PAC\u00c1K (POLSTRIN DESIGN)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-modra-color\">4:00 PM \u2013 4:50 PM<\/mark> | PRIZE DRAW + NETWORKING<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-modra-color\">4:50 PM \u2013 5:00 PM<\/mark> | OFFICIAL CLOSING<\/strong><\/p>\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:2rem;padding-bottom:2rem\">\n<h2 class=\"wp-block-heading has-text-align-center\">Who will guide you through the program?<\/h2>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-897e703d wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group medailonek is-layout-flow wp-container-core-group-is-layout-5c573f76 wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-medium is-resized has-custom-border is-style-rounded\" style=\"margin-top:0px;margin-right:0px;margin-bottom:1rem;margin-left:0px\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/05\/skondrojanis-300x300.jpg\" alt=\"\" class=\"wp-image-3929\" style=\"border-style:none;border-width:0px;border-top-left-radius:100%;border-top-right-radius:100%;border-bottom-left-radius:100%;border-bottom-right-radius:100%;aspect-ratio:1;object-fit:cover;width:120px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">Petr Skondrojanis<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:16px\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-modra-color\">COCUMA<\/mark><\/h2>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\" style=\"margin-top:1rem\"><em>He has been dedicated to the labor market, recruitment, employer branding, corporate cultures, and collaboration for 30 years. For 10 years, he has been building the unique selection platform <a href=\"https:\/\/www.cocuma.cz\/\" target=\"_blank\" rel=\"noopener\">COCUMA<\/a>, and thanks to thousands of hours of interviews in companies that consciously work with corporate culture as a tool for success, he has also focused on mentoring C-level teams in recent years. Petr Skondrojanis claims that a truly functional and long-term sustainable company, where people do not leave, operates in a mode of balance between relationships and performance, and his long-term theme is the balance of the entire ecosystem, setting cultural and performance standards, and working with the value backbone of companies.  <\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Petr Skondrojanis - Lovebrandy KHK\" width=\"563\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/-K7gjDRtmRQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group medailonek wp-container-content-2155ee95 is-layout-flow wp-container-core-group-is-layout-5c573f76 wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-medium is-resized has-custom-border is-style-rounded\" style=\"margin-top:0px;margin-right:0px;margin-bottom:1rem;margin-left:0px\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/05\/Michal-Soulak-fotka-1-edited-6-300x300.png\" alt=\"\" class=\"wp-image-3953\" style=\"border-style:none;border-width:0px;border-top-left-radius:100%;border-top-right-radius:100%;border-bottom-left-radius:100%;border-bottom-right-radius:100%;aspect-ratio:1;object-fit:cover;width:120px\" srcset=\"https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/05\/Michal-Soulak-fotka-1-edited-6-300x300.png 300w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/05\/Michal-Soulak-fotka-1-edited-6-150x150.png 150w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/05\/Michal-Soulak-fotka-1-edited-6.png 674w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">Michal \u0160oul\u00e1k<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:16px\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-modra-color\">eBR\u00c1NA<\/mark><\/h2>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\" style=\"margin-top:1rem\"><em><em>A biker and brand consultant who says that building a strong brand is simply a habit. For the last 5 years, he has been working with traditional brands. To understand the reality of Czech industry, he even learned to weld. Today, he leads marketing at eBR\u00c1NA. In his lecture, he will show what traditional companies can take from startup\/youthful thinking \u2013 and why today it&#8217;s not the one with the bigger budget who wins, but the one with an AI-friendly and marketing mindset.     <\/em><\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Michal \u0160oul\u00e1k  - Lovebrandy KHK\" width=\"563\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/WitqYFcWhhE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group medailonek is-layout-flow wp-container-core-group-is-layout-5c573f76 wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-medium is-resized has-custom-border is-style-rounded\" style=\"margin-top:0px;margin-right:0px;margin-bottom:1rem;margin-left:0px\"><img loading=\"lazy\" decoding=\"async\" width=\"237\" height=\"101\" src=\"https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/05\/novotny-e1779367862603-edited-3.jpg\" alt=\"\" class=\"wp-image-3937\" style=\"border-style:none;border-width:0px;border-top-left-radius:100%;border-top-right-radius:100%;border-bottom-left-radius:100%;border-bottom-right-radius:100%;aspect-ratio:1;object-fit:cover;width:120px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">Karel Novotn\u00fd<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:16px\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-modra-color\">BRAND FAMILY<\/mark><\/h2>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\" style=\"margin-top:1rem\"><em>A marketing strategist with more than 25 years of experience who helps brands grow so that people not only truly like them, but above all, so that they are profitable. He believes that such brands have the greatest power today and that we should all strive for them. His portfolio includes the iconic Remoska, Tierra Verde, or the true LOVE brand R\u016f\u017eov\u00fd Slon.  <\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Karel Novotn\u00fd - Lovebrandy KHK\" width=\"563\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/seFnRh2qPpU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group medailonek is-layout-flow wp-container-core-group-is-layout-5c573f76 wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-medium is-resized has-custom-border is-style-rounded\" style=\"margin-top:0px;margin-right:0px;margin-bottom:1rem;margin-left:0px\"><img loading=\"lazy\" decoding=\"async\" width=\"355\" height=\"355\" src=\"https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/05\/d6d082_ba9f1591b99845b6af9121b74f5373d3mv2-e1779367902236-edited-1.avif\" alt=\"\" class=\"wp-image-3933\" style=\"border-style:none;border-width:0px;border-top-left-radius:100%;border-top-right-radius:100%;border-bottom-left-radius:100%;border-bottom-right-radius:100%;aspect-ratio:1;object-fit:cover;width:120px\" srcset=\"https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/05\/d6d082_ba9f1591b99845b6af9121b74f5373d3mv2-e1779367902236-edited-1.avif 355w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/05\/d6d082_ba9f1591b99845b6af9121b74f5373d3mv2-e1779367902236-edited-1-300x300.avif 300w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/05\/d6d082_ba9f1591b99845b6af9121b74f5373d3mv2-e1779367902236-edited-1-150x150.avif 150w\" sizes=\"auto, (max-width: 355px) 100vw, 355px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">Otto Bohu\u0161<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:16px\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-modra-color\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-modra-color\">MASTER OF TEXT<\/mark><\/mark><\/h2>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\" style=\"margin-top:1rem\"><em>Ignites with words, caresses with sentences, kills with the punchline. For 20 years \u2013 as a copywriter, mentor, creator. He brings spark, juice, and a pulse back to sales copy. Shockingly, he uses craft, context, and psychology to do so. He has written a number of books that were never published. The exception is the trilogy Write Like a Copywriter (2013) and the illustrated Orbis Tweetus (2017). He creates copy from flesh, blood, and joy. He teaches students that text is not a decoration, but a living act. He leads toward passion in text, courage in marketing, and pleasure in life.         <\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-33bf80b1 wp-block-group-is-layout-flex\" style=\"margin-top:2rem;margin-bottom:2rem;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Partners<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group image-grid is-layout-grid wp-container-core-group-is-layout-987cefe3 wp-block-group-is-layout-grid\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"359\" src=\"https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/05\/EUMSMT_barevne-scaled.png\" alt=\"\" class=\"wp-image-3608\" style=\"object-fit:cover\" srcset=\"https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/05\/EUMSMT_barevne-scaled.png 2560w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/05\/EUMSMT_barevne-300x42.png 300w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/05\/EUMSMT_barevne-1024x144.png 1024w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/05\/EUMSMT_barevne-768x108.png 768w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/05\/EUMSMT_barevne-1536x215.png 1536w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/05\/EUMSMT_barevne-2048x287.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"665\" src=\"https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2025\/12\/maxzoom-jednoradkove-color-rgb-scaled.png\" alt=\"\" class=\"wp-image-2875\" srcset=\"https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2025\/12\/maxzoom-jednoradkove-color-rgb-scaled.png 2560w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2025\/12\/maxzoom-jednoradkove-color-rgb-300x78.png 300w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2025\/12\/maxzoom-jednoradkove-color-rgb-1024x266.png 1024w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2025\/12\/maxzoom-jednoradkove-color-rgb-768x200.png 768w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2025\/12\/maxzoom-jednoradkove-color-rgb-1536x399.png 1536w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2025\/12\/maxzoom-jednoradkove-color-rgb-2048x532.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"127\" src=\"https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/05\/images-removebg-preview-edited.png\" alt=\"\" class=\"wp-image-4090\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"815\" height=\"436\" src=\"https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/05\/PETROF-Gallery-white.png\" alt=\"\" class=\"wp-image-3957\" srcset=\"https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/05\/PETROF-Gallery-white.png 815w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/05\/PETROF-Gallery-white-300x160.png 300w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/05\/PETROF-Gallery-white-768x411.png 768w\" sizes=\"auto, (max-width: 815px) 100vw, 815px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-33bf80b1 wp-block-group-is-layout-flex\" style=\"margin-top:2rem;margin-bottom:2rem;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Held under the auspices of<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The event is held under the auspices of the Smart Accelerator+ project of the Hradec Kr\u00e1lov\u00e9 Region I<\/p>\n<\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From Tradition to a Digital Future How are strong regional brands born and how do they stand up in the digital world? Come and be inspired by the stories of lovebrands from the Hradec Kr\u00e1lov\u00e9 Region that combine tradition, innovation, and modern marketing. The program will be hosted by experienced moderator Petr Skondrojanis. You can [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"tags":[82],"kategorie-udalosti":[94],"misto":[5],"typ-udalosti":[95],"class_list":["post-5646","udalosti","type-udalosti","status-publish","hentry","tag-entrepreneurship","kategorie-udalosti-innovation","misto-hradec-kralove","typ-udalosti-conference"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.plusinovace.cz\/en\/wp-json\/wp\/v2\/udalosti\/5646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.plusinovace.cz\/en\/wp-json\/wp\/v2\/udalosti"}],"about":[{"href":"https:\/\/www.plusinovace.cz\/en\/wp-json\/wp\/v2\/types\/udalosti"}],"wp:attachment":[{"href":"https:\/\/www.plusinovace.cz\/en\/wp-json\/wp\/v2\/media?parent=5646"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.plusinovace.cz\/en\/wp-json\/wp\/v2\/tags?post=5646"},{"taxonomy":"kategorie-udalosti","embeddable":true,"href":"https:\/\/www.plusinovace.cz\/en\/wp-json\/wp\/v2\/kategorie-udalosti?post=5646"},{"taxonomy":"misto","embeddable":true,"href":"https:\/\/www.plusinovace.cz\/en\/wp-json\/wp\/v2\/misto?post=5646"},{"taxonomy":"typ-udalosti","embeddable":true,"href":"https:\/\/www.plusinovace.cz\/en\/wp-json\/wp\/v2\/typ-udalosti?post=5646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}