{"id":5457,"date":"2026-01-16T09:40:54","date_gmt":"2026-01-16T09:40:54","guid":{"rendered":"https:\/\/www.plusinovace.cz\/greenwool-when-innovation-is-given-room-to-grow\/"},"modified":"2026-07-03T09:01:30","modified_gmt":"2026-07-03T09:01:30","slug":"greenwool-when-innovation-is-given-room-to-grow","status":"publish","type":"post","link":"https:\/\/www.plusinovace.cz\/en\/greenwool-when-innovation-is-given-room-to-grow\/","title":{"rendered":"Greenwool: When Innovation Is Given Room to Grow"},"content":{"rendered":"\n

Once upon a time…<\/h2>\n\n

One of the key moments of our mutual cooperation was Greenwool’s participation in NOVO EXPO +innovation<\/a>, where the company presented itself to more than 2,000 visitors. They had the opportunity not only to see Greenwool’s products\u2014organic sheep’s wool fertilizers in the form of pellets and shredded wool\u2014and learn about their benefits, but also to purchase them directly on-site. Greenwool thus gained immediate market feedback and valuable experience with direct customer communication, which is crucial for the development of an innovative product. <\/p>\n\n

Greenwool was selected among the 15 companies for the Marc program.<\/p>\n\n

At the conference focused on Sustainable Trends in Construction, Greenwool had a space in the foyer where it presented its solutions throughout the day to the professional public, architects, designers, and other stakeholders in the construction sector. It was here that it became clear that the topic of circular use of sheep’s wool resonates beyond the fields of agriculture and forestry and is finding its place in the broader context of sustainable development. <\/p>\n\n

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Going on Air <\/h2>\n\n

Working with content and the brand story also played an important role. Ms. Vanclov\u00e1, one of the co-founders of Greenwool, was a guest on our podcast<\/a> Lighting up Science and Innovation in the Hradec Kr\u00e1lov\u00e9 Region, where she presented in detail not only the products themselves but also the motivation, values, and journey of the company. The podcast opened up space for a deeper understanding of the entire idea and helped move Greenwool from the level of an “interesting product” to the level of a strong and clear story. <\/p>\n\n

Listen on:<\/h5>\n\n