{"id":5195,"date":"2026-06-09T13:01:02","date_gmt":"2026-06-09T13:01:02","guid":{"rendered":"https:\/\/www.plusinovace.cz\/love-love-love-lovebrands-of-the-hradec-kralove-region\/"},"modified":"2026-07-03T09:58:09","modified_gmt":"2026-07-03T09:58:09","slug":"love-love-love-lovebrands-of-the-hradec-kralove-region","status":"publish","type":"post","link":"https:\/\/www.plusinovace.cz\/en\/love-love-love-lovebrands-of-the-hradec-kralove-region\/","title":{"rendered":"Love, love, love\u2026 lovebrands of the Hradec Kr\u00e1lov\u00e9 Region"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Throw the marketing manuals in the bin<\/h2>\n\n<p class=\"wp-block-paragraph\">Marketing manuals know the term &#8220;lovebrand&#8221; very well. It appears in them frequently. However, you will rarely find an actual guide on how to build a brand that people truly want, love, and are willing to stand up for.  <\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Konference Lovebrandy Kr\u00e1lov\u00e9hradeck\u00e9ho kraje\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/8ETEQrf403s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">This was exactly what our conference <a href=\"https:\/\/www.plusinovace.cz\/en\/events\/lovebrands-of-the-hradec-kralove-region\/\">Lovebrands of the Hradec Kr\u00e1lov\u00e9 Region<\/a>, held on June 4 in the beautiful setting of the <a href=\"https:\/\/www.petrofgallery.cz\/\" target=\"_blank\" rel=\"noopener\">PETROF Gallery<\/a>, was all about. It demonstrated that a strong brand is not created solely from an expensive brand manual, a perfectly written strategy, or (un)safe phrases like &#8220;we are a reliable partner with an individual approach.&#8221; A real brand needs much more.  <\/p>\n\n<figure data-wp-context=\"{&quot;galleryId&quot;:&quot;6a6544aa9ffaa&quot;}\" data-wp-interactive=\"core\/gallery\" class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a6544aaa1d50&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a6544aaa1d50\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"4838\" src=\"https:\/\/dev.plusinovace.cz\/wp-content\/uploads\/2026\/06\/IMG_7238-1024x683.jpg\" alt=\"\" class=\"wp-image-4838\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a6544aaa2394&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a6544aaa2394\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"4835\" src=\"https:\/\/dev.plusinovace.cz\/wp-content\/uploads\/2026\/06\/IMG_7304-1024x683.jpg\" alt=\"\" class=\"wp-image-4835\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n<h2 class=\"wp-block-heading\">Courage, trust, emotion <\/h2>\n\n<p class=\"wp-block-paragraph\">It needs courage. Its own opinion. Depth. Authenticity. And also the ability to engage, entertain, evoke emotion, and give people a reason to believe in what the brand says and does.    <\/p>\n\n<p class=\"has-text-align-center has-text-color has-background has-link-color has-large-font-size wp-elements-b64a55e3b7b1a68f344b49a102b0147d wp-block-paragraph\" style=\"border-top-left-radius:1.5rem;border-top-right-radius:1.5rem;border-bottom-left-radius:1.5rem;border-bottom-right-radius:1.5rem;color:#3fabd7;background-color:#2e3743;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;font-style:normal;font-weight:600;line-height:1.4\">Building a brand with love does not mean being likeable at any cost. It means having the courage to do things differently. <\/p>\n\n<p class=\"wp-block-paragraph\">Prominent names in Czech marketing took care of that on stage. Petr Skondrojanis from <a href=\"https:\/\/www.cocuma.cz\/\" target=\"_blank\" rel=\"noopener\">Cocuma<\/a> hosted the entire conference with ease and humor. <a href=\"https:\/\/www.brand.family\/about\" target=\"_blank\" rel=\"noopener\">Karel Novotn\u00fd \/ Mindless<\/a> went, as is his custom, straight to the core and reminded us that a brand without a clear stance will hardly leave a mark. Michal \u0160oul\u00e1k from <a href=\"https:\/\/ebrana.cz\/\" target=\"_blank\" rel=\"noopener\">eBr\u00e1na<\/a> brought specific practical examples without unnecessary fluff. And the master of copy, <a href=\"https:\/\/ottobohus.cz\/\" target=\"_blank\" rel=\"noopener\">Otto Bohu\u0161<\/a>, showed right on stage how to strike a spark from words.   <\/p>\n\n<figure data-wp-context=\"{&quot;galleryId&quot;:&quot;6a6544aaa3350&quot;}\" data-wp-interactive=\"core\/gallery\" class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a6544aaa3eed&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a6544aaa3eed\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"4829\" src=\"https:\/\/dev.plusinovace.cz\/wp-content\/uploads\/2026\/06\/1780993394135-1024x683.jpg\" alt=\"\" class=\"wp-image-4829\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a6544aaa481c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a6544aaa481c\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"4918\" src=\"https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/foto-45-1024x683.jpg\" alt=\"\" class=\"wp-image-4918\" srcset=\"https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/foto-45-1024x683.jpg 1024w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/foto-45-300x200.jpg 300w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/foto-45-768x512.jpg 768w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/foto-45.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a6544aaa52a2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a6544aaa52a2\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"4921\" src=\"https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/foto-35-1024x683.jpg\" alt=\"\" class=\"wp-image-4921\" srcset=\"https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/foto-35-1024x683.jpg 1024w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/foto-35-300x200.jpg 300w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/foto-35-768x512.jpg 768w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/foto-35.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n<h2 class=\"wp-block-heading\">Regional brands with something to say<\/h2>\n\n<p class=\"wp-block-paragraph\">What would a conference be without a panel discussion? Alongside the aforementioned speakers, Zuzana Ceralov\u00e1 Petrofov\u00e1 from the host company <a href=\"https:\/\/www.petrof.cz\/?gad_source=1&amp;gad_campaignid=1427525451&amp;gbraid=0AAAAADO5T5XJnrniJE4-taO6XQp_l9vfb&amp;gclid=CjwKCAjw857RBhAgEiwAI-1yKMAxg6-rdqEHqzOp36HDfTNmJqhVZMEj7-ldONrIREYl7dVDQLXQ2BoCsNMQAvD_BwE\" target=\"_blank\" rel=\"noopener\">PETROF Pianos<\/a> and Ond\u0159ej Pac\u00e1k from <a href=\"https:\/\/www.polstrin.cz\/\" target=\"_blank\" rel=\"noopener\">POLSTRIN DESIGN<\/a> accepted our invitation, demonstrating that a strong brand stands not only on a quality product but also on values, emotions, and long-term trust. <\/p>\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a6544aaa616c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a6544aaa616c\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/dev.plusinovace.cz\/wp-content\/uploads\/2026\/06\/foto-54-1024x683.jpg\" alt=\"\" class=\"wp-image-4844\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n<p class=\"wp-block-paragraph\">Exhibiting regional lovebrands also had their place at the conference: <a href=\"https:\/\/primator.cz\/\" target=\"_blank\" rel=\"noopener\">Pivovar Prim\u00e1tor<\/a>, <a href=\"https:\/\/eshop.prim-hodinky.cz\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=9329818213&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=SEA%20-%20Brand%20Prim&amp;utm_id=9329818213&amp;gad_source=1&amp;gad_campaignid=9329818213&amp;gbraid=0AAAAADGrO7Tfqhm_fs-2grOsGklDAgH_o&amp;gclid=CjwKCAjw857RBhAgEiwAI-1yKPDY-ScZgIUQl1wVLOSNXuq2CEUWXiKxmbS866s3ch_fG8ODeOOk8xoCWaAQAvD_BwE\" target=\"_blank\" rel=\"noopener\">PRIM Watches<\/a>, <a href=\"https:\/\/www.ozdoba.cz\/?srsltid=AfmBOor9LDf1SlOXhjVWoE4-nbPjwXggLivqjIGoBFa1yy44b6zC1Qdq\" target=\"_blank\" rel=\"noopener\">OZDOBA<\/a>, <a href=\"https:\/\/www.grundhome.cz\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=%5BG%5D_%5BS%5D_%5BTEXT%5D_GRUND_2023_05_10_Brand&amp;utm_id=340218430&amp;gad_source=1&amp;gad_campaignid=340218430&amp;gbraid=0AAAAADn47iqBVyoJsEwc5Jsyy53CkAqgB&amp;gclid=CjwKCAjw857RBhAgEiwAI-1yKEIRDah_90UOOd5npyuzTfYlmTt2fcxWuJuX4tIOYoBdy5J4Di6hIxoCKk0QAvD_BwE\" target=\"_blank\" rel=\"noopener\">GRUND<\/a>, <a href=\"https:\/\/www.foma.cz\/\" target=\"_blank\" rel=\"noopener\">FOMA<\/a>, <a href=\"https:\/\/www.jordis.cz\/?srsltid=AfmBOooJ-oN__6qn8y-K5WpYLlJR49i4o679Wwbi4h9nEgtnI7bDWs7Z\" target=\"_blank\" rel=\"noopener\">Jordi\u2019s<\/a>, and the <a href=\"https:\/\/www.betlem.cz\/cz\/\" target=\"_blank\" rel=\"noopener\">T\u0159ebechovice Museum of Nativity Scenes<\/a>. Each of them confirms in its own way that a brand can be much more than a logo, a slogan, or a set of corporate colors.  <\/p>\n\n<p class=\"wp-block-paragraph\">Representatives of the individual brands debated their marketing with Petr Skondrojanis not only on stage but also presented their products to visitors directly at the stands in the hall. And to ensure the joy of the brands went beyond mere inspiration, they donated beautiful prizes to the competition, which brought genuine happiness to the winners. <\/p>\n\n<figure data-wp-context=\"{&quot;galleryId&quot;:&quot;6a6544aaa6320&quot;}\" data-wp-interactive=\"core\/gallery\" class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a6544aaa67b3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a6544aaa67b3\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"4949\" src=\"https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/IMG_7230-1-1024x683.jpg\" alt=\"\" class=\"wp-image-4949\" srcset=\"https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/IMG_7230-1-1024x683.jpg 1024w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/IMG_7230-1-300x200.jpg 300w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/IMG_7230-1-768x512.jpg 768w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/IMG_7230-1-1536x1024.jpg 1536w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/IMG_7230-1.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n<figure data-wp-context=\"{&quot;galleryId&quot;:&quot;6a6544aaa69c2&quot;}\" data-wp-interactive=\"core\/gallery\" class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a6544aaa6d5d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a6544aaa6d5d\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"4914\" src=\"https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/foto-61-1024x683.jpg\" alt=\"\" class=\"wp-image-4914\" srcset=\"https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/foto-61-1024x683.jpg 1024w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/foto-61-300x200.jpg 300w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/foto-61-768x512.jpg 768w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/foto-61.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a6544aaa721b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a6544aaa721b\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"4911\" src=\"https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/IMG_7228-1024x683.jpg\" alt=\"\" class=\"wp-image-4911\" srcset=\"https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/IMG_7228-1024x683.jpg 1024w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/IMG_7228-300x200.jpg 300w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/IMG_7228-768x512.jpg 768w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/IMG_7228-1536x1024.jpg 1536w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/IMG_7228.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n<h2 class=\"wp-block-heading\">A story worth hearing<\/h2>\n\n<p class=\"wp-block-paragraph\">A brand can be a story worth hearing. An experience that people return to. A value they want to identify with.  <\/p>\n\n<p class=\"wp-block-paragraph\">Therefore, the greatest thanks go to all the guests who attended. For the energy, the questions, the conversations in the hallways, and the willingness to think about branding differently. Not as a marketing obligation, but as a living story that is worth telling.  <\/p>\n\n<figure data-wp-context=\"{&quot;galleryId&quot;:&quot;6a6544aaa751b&quot;}\" data-wp-interactive=\"core\/gallery\" class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a6544aaa7ae7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a6544aaa7ae7\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"4920\" src=\"https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/foto-36-1024x683.jpg\" alt=\"\" class=\"wp-image-4920\" srcset=\"https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/foto-36-1024x683.jpg 1024w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/foto-36-300x200.jpg 300w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/foto-36-768x512.jpg 768w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/foto-36.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n<figure data-wp-context=\"{&quot;galleryId&quot;:&quot;6a6544aaa7d12&quot;}\" data-wp-interactive=\"core\/gallery\" class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a6544aaa81fe&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a6544aaa81fe\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"4922\" src=\"https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/foto-26-1024x683.jpg\" alt=\"\" class=\"wp-image-4922\" srcset=\"https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/foto-26-1024x683.jpg 1024w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/foto-26-300x200.jpg 300w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/foto-26-768x512.jpg 768w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/foto-26.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 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src=\"https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/foto-27-1-1024x683.jpg\" alt=\"\" class=\"wp-image-4924\" srcset=\"https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/foto-27-1-1024x683.jpg 1024w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/foto-27-1-300x200.jpg 300w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/foto-27-1-768x512.jpg 768w, https:\/\/www.plusinovace.cz\/wp-content\/uploads\/2026\/06\/foto-27-1.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.talentkhk.cz\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\"><em><\/em><\/a><\/p>\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-text-align-center has-medium-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/dev.plusinovace.cz\/novinky\/\" style=\"border-top-left-radius:1rem;border-top-right-radius:1rem;border-bottom-left-radius:1rem;border-bottom-right-radius:1rem;background-color:#3fabd7;padding-top:1rem;padding-right:2rem;padding-bottom:1rem;padding-left:2rem\" target=\"_blank\" rel=\"noopener\">Check out more +News<\/a><\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A lovebrand is not a logo, a slogan, or a perfectly polished presentation. It is a relationship. And that relationship is built through courage, a willingness to put oneself out there, and the ability to tell a story that people believe in.   <\/p>\n","protected":false},"author":2,"featured_media":5155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75],"tags":[82],"class_list":["post-5195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-entrepreneurship"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.plusinovace.cz\/en\/wp-json\/wp\/v2\/posts\/5195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.plusinovace.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.plusinovace.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.plusinovace.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.plusinovace.cz\/en\/wp-json\/wp\/v2\/comments?post=5195"}],"version-history":[{"count":3,"href":"https:\/\/www.plusinovace.cz\/en\/wp-json\/wp\/v2\/posts\/5195\/revisions"}],"predecessor-version":[{"id":5693,"href":"https:\/\/www.plusinovace.cz\/en\/wp-json\/wp\/v2\/posts\/5195\/revisions\/5693"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.plusinovace.cz\/en\/wp-json\/wp\/v2\/media\/5155"}],"wp:attachment":[{"href":"https:\/\/www.plusinovace.cz\/en\/wp-json\/wp\/v2\/media?parent=5195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.plusinovace.cz\/en\/wp-json\/wp\/v2\/categories?post=5195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.plusinovace.cz\/en\/wp-json\/wp\/v2\/tags?post=5195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}